I’ve always been fascinated by buying signals, awareness, and intent. As a closer, my mindset was never just “can they buy?” — it was always “where are they in the decision cycle?”

The best closers know that timing is everything. Say the right thing at the wrong time, and the deal dies. Say the right thing at the right time, and the deal closes itself.

Captech is my way of scaling that instinct. It’s basically a codified version of my sales brain — a system that tracks the subtle shifts in awareness and behavior, not just for one prospect, but for millions at once.

Where most businesses cast a wide net and waste ad dollars on cold traffic, Captech pinpoints who is actively moving through the stages of awareness — from problem-aware, to solution-aware, to ready-to-buy. We don’t guess. We see it in the data.

That’s why Captech exists:

To decode human behavior at scale

To cut through the noise of broad targeting and wasted spend

To give businesses the ability to engage the right person, at the right time, with the right message

It’s not about selling more data. It’s about restoring what sales really is: meeting people where they are in the decision journey — only now, instead of reading one buyer across the table, we’re reading entire markets.